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Coming from almost twelve years of industry experience alongside his active involvement in guiding professionals & brands with the “Millennial mindset intersecting with Digital” -- A.J’s key areas of focus today are Gen-Y & Gen-Z Employability, Experiential Learning, Intergenerational Productivity, & Human systems - all from a millennial & digital age perspective.
A self-proclaimed digital story-teller, A.J derives his energy, passion, and purpose from three interrelated aspects which collectively form his overall mission in life. First, that the way we ‘educate’ our younger generations today in schools & universities has to change, not in pockets but globally. Second, that the different generations working in the same market-space today need to find a way to become one, singular, unified generation, which A.J theoretically refers to as “Generation (C)onnected. And third, that we need to create an entrepreneurial ecosystem & spirit globally around a concept called “innogagement” across academia & industry. All in all, he is a firm believer in lifelong learning in order to help others at the right time & place within their own lives to be more effective as individuals and professionals.
In 2005, he was one of first as well as youngest students to have co-authored a globally approved & published research paper on Knowledge Management, that was received with distinction. In 2007, he was personally trained by Mr. Douglas Weidner from KM Institute USA, who is considered a founding pioneer in Organizational Knowledge Management as a practice. In 2009, he was handpicked out of hundreds to represent as one of Asia's young leaders, at the "Global Youth Engagement Summit" which hosted live presentations by iconic personalities such as Sir Bob Geldof, Amitabh Bachan, Biz Stone, Dato' Tony Fernandez, Nando Parrado, David Magliano, Gary Kasparov, and many more. In 2013, he co-founded an NGO that works closely with United Nations partners in Malaysia to aid in the plight of refugees. In 2014, he was one of 50 gentlemen, shortlisted out of hundreds as one of Cleo's Most Eligible Bachelors in Malaysia. In 2015, A.J became a co-founder at Xtrategize which till date is the brand he represents as an experiential trainer & coach. In 2016, A.J was invited as a judge by Enactus, a global non-profit dedicated to students being empowered as entrepreneurs, at the HSBC Global Business Case Competition in Malaysia, where he acted a mentor to participating students; which brings us to the present in 2017, bringing A.J new accomplishments and challenges as he paves forward on his mission to change the world.
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A.J Minai
Chief Digital Officer & Co-Founder of Xtrategize